Impact of Satellite Communication

Impact of Satellite Communication

 Satellite broadcasting technology will greatly impact the evolution of the mass-
media industry by changing its commercial system into a modern industry. It will
simplify the production process, save cost and time and minimize human resources.

 Advertising through DBS has a distinct advantage, because its signal can reach
audience across national borders. Just one advertisement via DBS can be received
by billions of people in various countries. This aspect of DBS may provide a
rationalization for standardized advertisement.

 Application of a remote printing system for the newspaper industry by satellite
broadcasting will effectively save on operational cost and human resources and
shorten delivery time even for remote customers thus increasing customer demand.

 Distance education bas also been made easier with satellite broadcasting which
enable remote student to acquire the latest information.

 From the perspective of the viewers, the advert of BBC and CNN is a long waited
boon. It will broader their choices fro well produced sources of news and
information from all over the world without any prior censorship.

 Satellites enable coverage to be extended to rural and island communities,
eliminating the high cost of bringing the service to such areas through
terrestrial system.

 Most national broadcasters operate no more than one or two channels, offering a
mixture of programmes to audiences with diverse interesting and tastes. There is
only so much and can do with one or two basic channels. Often enough, the result
is that national broadcasters are unable to satisfy a composite audience
consisting of those who think that there is too much of a particular type of
programming and those who think that there is not enough. Satellite
broadcasting, especially when coupled with digital compression technology, offers
a convenient solution for the delivery of plural services catering to different
requirements including narrow casts to special interest groups.

 No national broadcaster can hope to be able to produce quality programming to
fill the entire air time, either in house or through contractional arrangements
with local production facilities. Much of the programming can be acquitted at
relatively little cost from international broadcasters.

 Satellites provide the means for national broadcasters to extend their reach in
international audiences.

 Satellite technology enables television and radio news to be gathering in real
time from remote locations which might otherwise be impossible.